About the Project
We worked with AICA-USA to redesign and rebuild their website to advocate for art critics. AICA-USA (the American section of the International Association of Art Critics) is the largest association for art critics in the United States, with over 450 distinguished critics, curators, scholars, and art historians working nationwide. Visit their site »
We helped re-think AICA’s content strategy, and site layout, then designed a radically spare user interface emphasizing stark minimalism iterated from their red square logo.
We precision-built the site by hand using web development best practices to ensure extraordinary performance and consistency across devices.