We designed and built a totally custom online store for Sabah to sell their shoes and tell their story.


Sabah

Sabah

Sabah produces handmade shoes crafted by artisans in an ancient Turkish bazaar. After years of success selling exclusively out of their New York City retail location, they decided to grow their business by selling online and turned to Perry Garvin Studio to help.

Using Shopify as the backend, we designed and built a totally custom online store for Sabah to sell their shoes and represent their values: playful, humorous, and fun-loving. Breaking out of the normal design conventions for online stores, we pushed the Shopify integration to the limit, developing design and code that makes for a delightful user experience.

Countless features make visitors feel at home. Customers are greeted by a personal message when they log in. Sabah can customize all parts of their site to give sections a unique look based on seasonal themes. Visitors can browse products by size and style and add them to their carts — all within a single page. Graphics are large and take center stage so each shoe feels tactile and real. Code is aggressively optimized for performance and breathtaking speed.

Since the site’s launch in late 2016, Sabah has seen a dramatic growth in both sales and new customers.

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“Over the course of running my business, and across all fields, Perry was far and above one of the most talented people I worked with. Not only was he able to take our rather unique design concept and execute it perfectly, but he was professional, timely, honest, transparent and all other things you’d want in a business partner. I highly recommend him!”
—Mickey Ashmore, Owner, Sabah

  • The site design is clean, spare, and 90s-web retro, throwing visual emphasis to each product.
    The site design is clean, spare, and 90s-web retro, throwing visual emphasis to each product.
  • High definition photographs pop up as large overlays so visitors can browse products in detail without jarring page loads.
    High definition photographs pop up as large overlays so visitors can browse products in detail without jarring page loads.
  • Sabah can customize the site’s design on the fly with unique backgrounds, type colors, and animated graphics to support new marketing campaigns and product launches.
    Sabah can customize the site’s design on the fly with unique backgrounds, type colors, and animated graphics to support new marketing campaigns and product launches.
  • The website design dynamically adjusts for visitors on mobile devices for a snappy, touch-friendly experience.
    The website design dynamically adjusts for visitors on mobile devices for a snappy, touch-friendly experience.